Method

Trainings are updated regularly in their contents and the methods applied. The psychological aspects are approached as follows:

  • Inherent Motivation.
  • Meet your sales’s partner.
  • Our trainings are created in collaboration with your specific requirements in order to have tailored trainings.
  • In addition to theoretical modules, we offer practical modules.



Communication adapted  to personnality

CBC Communication works with IPM –Institut für Persönlichkeitsorientiertem Management Schweiz AG- English Translation : Management Institut oriented on personality.

Thanks to IPM’s recognized methods, we elaborates dynamics profiles which will guide the communication with your customers, your co-workers and other groups of interest.

The starting point is that human beings reacts all differently, depending on their personnal level of needs and priorities, to the way and to the containt of communication.

The more we discover about the people’s personality, the more we are capable to respond to their needs, in consumption.


Characteristic
To impose

Essential Needs:
Expansion, new challenges

Interest and motivation:
Innovation

Characteristic
Individualism

Essential needs:
Individualism and Quality

Interest and motivation:
The „Know how“ and reliability

Characteristic
Safety, protection

Essential needs:
Safety and comfort

Interest and motivation:
Safety and Order

Characteristic
Rapport, interpersonal skills

Essential needs:
Affiliation to a group, contact

Interest and motivation:
„To be part of ..“